( IN DEVELOPMENT )
Loose Collective is developing an hour-long immersive walk-through experience for families (day) and the
millennial mind-set consumer (night). Currently three models are being explored ranging from a touring exhibition
to a large scale stand alone permanent venue. The central themes explore creativity, futurism and imaginative play
with the prime objective of creating experiences that are modern, magnetic and revelatory.
2. THE IMAGINARIUM STAND ALONE TOURING EVENT DESCRIPTION
‘Vast inflatable lansdcapes intersect with state of the art projection mapping and sound
to create an hour-long interactive experience we have not yet seen’
‘This is an entirely new genre of entertainment that redefines the word ‘immersive’
‘This is one of the most engaging new forms of entertainment we’ve ever seen and it hails from Melbourne’
Several vast architecturally designed inflatable structures form a visually stunning, sci-fi sculptural walk-through
experience. Once inside there will be a central terminal housing the ‘air lounge’ styled with minimal futurist/modernist
inflatable furniture. Buy a ticket, check your shoes into the locker & enter the portal where time and sound distort and the
teleportation begins. Day sessions will be tailored towards families with children, following a gaming format i.e embark on an
adventure, conquer challenges, follow a story arc and journey through the experience. Night sessions will be targeted
towards the Millennial mind-set consumer and take on an art installation, sound-scape experience crafted by leading
electronic music producers like Jon Hopkins, Underworld and Radiohead. World class proponents of projection
mapping and lighting design will deliver the narrative through a visually stunning and cutting edge arrangement.
‘The Imaginarium tour is designed to be the perfect addition to any global light festival’
For a detailed information memorandum or enquiries regarding partnership opportunities please email firstname.lastname@example.org
THE IMAGINARIUM MOOD BOARD
FAMILIES WITH CHILDREN ( DAY EXPERIENCE )
Note: The Imaginarium is in draft stage. All names and brands have not been
confirmed and are used for the purpose of example only
STATE OF THE ART PROJECTION MAPPING CRAFTED BY WORLD LEADERS
A prime component of the content will be delivered through projection mapping as seen below
MOOD BOARD: FAMILIES WITH CHILDREN ( DAY EXPERIENCE )
MOOD BOARD FOR MILLENNIAL MIND-SET EXPERIENCE (NIGHT)
ABOUT THE CREATORS
Nick and Lucy Ennis built a career out of predicting the future. As fashion designers, trend forecasting was an essential skill they called on
each season. After selling their brand in 2018 and taking some time off to enjoy their four children, they called on this skill yet again.
This time it was to foresee the seismic shift taking place as modern societies migrate from buying ‘objects’ in favour of purchasing experiences.
With so much time spent with their children, they explored galleries, museums, theme parks and play centres and were left yearning for more.
Nick and Lucy imagined something progressive, highly creative and value oriented that spoke to their children and them at the same time.
CONTRIBUTORS & ADVISERS
Thank you to the following key contributors who have been so generous in sharing their knowledge and experience.
Every conversation sparks an idea or forms a new connection that propels this project forward and we’re
incredibly appreciative. Opening night will dedicated to the following people:
General Manager – Sales & Business Development Ticketmaster Australia & New Zealand
Founder and Managing Director of Hardware productions
Director partnerships and communications - Carriageworks Sydney